Newsletters

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Recent Newsletters

Below is a list of some newsletters on the more basic search engine marketing subjects.  If you would like to have any of these previous issues sent to you, please list titles in the comments box above:

• What is a Search Engine Anyway?
• Natural Search Engine Results vs. Pay Per Click Ads
• On-Site Optimization
• Off-Site Optimization - Linking Strategies
• More About Linking
• What is a Landing Page?
• Meta Tags - The Old War Cry of Optimization
• What are SEO and SEM?  What's the Difference?
• Internet Marketing - Turning Clicks into Leads

Newsletter: December 2007

Your Site Must Have Lots of Pages

A website is the sum of it's parts.  It's parts are pages of quality, informative, useful content.  The more relevant pages your website has the more chances it has of being indexed in the search engines.  Each page has the opportunity of ranking on its own.  Of course each new page of content should also be optimized the way you did (or should have done) the home page.

Not only does each page have the chance to be ranked, it also gives your site more overall value which helps every other page of your website.  Being indexed on a wide variety of relevant content increases the chances of being clicked on.  This increase in traffic will create an increase in exposure, contacts and sales.

Even if most of your pages only get you a few visitors per month the sum of those visitors could equal hundreds of visits.  Depending on your site and your product this could equal thousands tens of thousands or even hundreds of thousands of dollars in branding or sales.