Online Marketing and Internet Advertising
Recent Newsletters
Below is a list of some newsletters on the more basic search engine
marketing, internet advertising and online marketing subjects. If you would like to have any of these previous
issues sent to you, please list titles in the comments box above:
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Our Latest Newsletter
 Most
Sites Need Lots of Content A website is the sum of it's parts. It's parts
are pages of quality, informative, useful content. The more
relevant pages your website has the more chances it has of being
indexed in the search engines. Each page has the opportunity
of ranking on its own. Of course each new page of content
should also be optimized the way you did (or should have done) the
home page. Not only does each page have the chance to be ranked,
it also gives your site more overall value which helps every other
page of your website. Being indexed on a wide variety of
relevant content increases the chances of being clicked on.
This increase in traffic will create an increase in exposure,
contacts and sales. Even if most of your pages only get you a few
visitors per month the sum of those visitors could equal hundreds of
visits. Depending on your site and your product this could
equal thousands tens of thousands or even hundreds of thousands of dollars in branding or
sales. Please note that an exception to this rule is the "Landing
Page" or "Capture Page"
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