A landing page is the page that appears when a visitor clicks on a link in an online advertisement or search engine or directory link.

More and more evidence had been accumulating about the importance of having the right landing page for your Internet advertising activities.  This is especially true of pay per click advertising campaigns such as though contained in Google Adwords.

The point of having the correct landing page is to provide your potential customer with the exact information they are looking for with a minimal number of clicks.  People browsing for things on the Internet want results fast and every time they have to click another link or scroll down the page is another chance for them to leave your site.

A landing page is your opportunity to interest them in your product or services immediately therefore increasing the chance of them becoming your customer or client.